Better Business Pioneer Campaigns
The Better Business Pioneer Campaign was launched in October 2023 as a way of recognising the power of individual action. It celebrates the positive contributions towards environmental or social impact made by various individuals in their professional lives.
For the last two years, the BBN has been running the Better Business Summit in Manchester. As part of the promotion and celebration of our members, this is accompanied by a Pioneer of the Year Campaign.
What is a Better Business Pioneer?
It is based on two principles: that all actions, no matter how small, can make a tangible difference, and that sharing best practice is critical to encouraging change and inspiring others to follow suit.
Anyone, regardless of their background, resources, or circumstances, can be a #BetterBusinessPioneer.
In 2023 - it ran as a campaign with Open Media and Avery & Brown on digital billboard screens across the UK calling for Better Business Pioneers, to celebrate and encourage accessible activism. This ran on screens across eight cities and was viewed by almost 4 million people, including being shown outside Old Trafford on the weekend of the Manchester Derby to celebrate Manchester businesses and the incredible work local pioneers have done!
In 2024 - we announced our two Pioneers of the Year at the Better Business Summit - celebrating Simon Blackler and Adam Bastock, who began the worldwide People, Planet, Pint movement. Starting with 40 people at the first PPP in Glasgow, PPP now boasts monthly gatherings of over 10,000 people in several countries across the world.
Check it out below 🚀
For 2025 - we are back working with Open Media and Ad Net Zero to organise something extra special!
5 candidates will be shortlisted, and if successfully shortlisted, you will be invited to the Better Business Summit 2025 to pitch your business in front of the audience - Dragons Den style.
One representative each from Ad Net Zero, Open Media and Avery & Brown will act as our 'Dragons' on the day - providing feedback but not having final vote.
The BBS25 audience will vote for the winners via slido, and will win the incredible opportunity to advertise their business across Open Media's digital billboard screens, as well as a years free network membership and other various sponsors gifts
All five finalists get a trophy and recognition on socials post event too!