Campaigns and Brand Activism Industry Report 2024: What next?

It’s been over a month since we released our Campaigns and Brand Activism Industry Report, which has been downloaded and seen by a large number of businesses around the UK to discover how they can have meaningful impacts. 

We asked the question ‘How Can We Use Campaigns To Truly Create Wider Positive Change?’" and you can download the report to read in full here.

The report is already being used by a number of organisations. Through exploring the ways that businesses can leverage campaigns and brand voice to drive positive change BBN Members and the wider business community are given tangible actions to take. 

As noted by one reader, “this easy-to-read report is perfect if you’re someone looking to drive change, inspire others to make change, or explore the impact of campaigns in creating positive outcomes.”

The report, which was based around the BBN’s ‘Catalyst Conversations’ brings together industry experts as well as publicly sourced available data to provide a cross-section perspective on campaigns and brand activism and its impact on businesses and consumers. 

Several readers came away feeling optimistic for positive change with one expressing their thoughts as such: “what is encouraging is our shared goal for collaboration and purpose driven impact...all with a good dose of humour!”

Humour was a key theme which businesses have taken away from the report, the need to embed it in your marketing and brand actions allows audiences to relate and engage with you. This goes in tandem with building knowledge, embracing transparency, collaborating and setting long-term goals!

“It was fantastic to see the Better Business Network at the forefront of industry thinking looking at the power of campaigns to create wider positive change, having released the Campaigns and Brand Activism Industry Report.” noted one reader. 

Izzy Howden, the Senior Campaign Manager at Make My Money Matter summarised it best saying “as we see more and more individuals and organisations looking for ways to understand and improve their climate impact, it is fantastic to have tools like the new Better Business Network report that empowers them to utilise campaigns to drive urgent and positive change. We need all sectors - from businesses to non-profits - to play a role in changing the current system to one that will prioritise a liveable future for all.”

The Campaigns and Brand Activism Industry Report aims to help businesses take tangible steps to take in order to increase their impact, measure success and create long-term change. If you haven’t already, make sure to read the report to see how you can make changes.