How SMEs Can Boost Social and Environmental Impact by unlocking the Power of CPA Sales Donations!
This is a guest blog post written by Work For Good.
In today’s world, small and medium-sized enterprises (SMEs) are increasingly aware of the importance of Environmental, Social, and Governance (ESG) and Corporate Social Responsibility (CSR) impact. Consumers, partners, and employees now expect businesses to operate with purpose, creating a positive social and environmental impact. But as an SME, how can you meaningfully integrate these practices into your business model in a quick and simple way? The answer lies in Commercial Participation Agreements (CPAs).
What Are CPAs?
A CPA is a necessary legal agreement that allows businesses to donate a portion of their sales to a charity. It offers a structured and compliant way to support causes aligned with your company’s mission.
CPAs often look like this: [business] will donate [x% or x£] of a [product or service] to [charity] from [date] to [date].
Traditional CPA agreements are time consuming, complex and costly which has resulted in charities having to turn down partnership opportunities with SMEs, and smaller businesses with time and financial constraints being unable to enter into them altogether.
For context, less than 5% of SMEs in the UK currently donate to charity through sales donations, compared to almost 60% in the USA. If just 0.5% of annual revenue from UK SMEs was donated, that would be an extra £1 billion in funding for charities.
How Work for Good Simplifies the Process
Work for Good has digitised the Commercial Participation Agreement, so businesses can now effortlessly integrate charitable giving into their business operations. Their platform is designed to take the hassle out of donation management and compliance. Through Work for Good, it takes less than one hour to create a CPA agreement with a charity and it’s free to use. Work for Good takes a 5% + VAT fee upon completion of the CPA agreement, this is to ensure that our platform remains sustainable and we can continue providing our service.
The ESG and CSR Advantage
By setting up a CPA through Work for Good, your business can strengthen its ESG and CSR credentials in the following ways:
Purposeful Giving: Align your business with causes that matter, demonstrating a commitment to the community and environment. This aligns with ESG goals, enhancing your company’s profile among stakeholders who value socially responsible brands.
Customer Engagement: Today’s consumers are more likely to support brands that give back. By integrating CPAs into your operations, you can build stronger relationships with your customers, showing them that every purchase they make contributes to a good cause.
Employee Satisfaction: Studies show that employees are increasingly motivated by purpose-driven work. By partnering with charities, you can create a workplace culture that fosters pride, loyalty, and engagement, ultimately enhancing your CSR/ESG strategy.
Why Choose Work for Good?
We understand the challenges SMEs face when trying to balance commercial objectives with ESG impact. Our digital service simplifies CPA creation and compliance, ensuring you can focus on making a difference without the administrative burden. Work for Good is your partner in building a purposeful business that thrives while contributing to a better world.
Ready to make a difference? Visit Work for Good to learn more about how we can help you set up CPAs, start creating a positive impact today.