The Better Business Networks PIONEERS OF THE YEAR AWARD!

In collaboration with Avery & Brown and OPEN Media UK, The Better Business Network created the Better Business Pioneers campaign, shining a spotlight on Individuals who embody the spirit of positive change within their workplaces and communities.

These are the unsung heroes we like to call “Better Business Pioneers.” They understand that even the smallest actions can set in motion profound change. From advocating for sustainable workplace policies to generously sharing their skills with local charities, these pioneers illustrate how each of us holds the power to shape a brighter future.

Today we recognise and celebrate two extraordinary Better Business Pioneers who have made a lasting impact for creating and sponsoring the People Planet Pint concept.


Adam Bastock, Founder of Small 99

Simon Blackler, Founder of Krystal Web Hosting


The campaign spanned across 14 outdoor billboards in 8 cities nationwide and was seen by over 3 and half million people, as well as sparking a huge amount of nominations and engagement across social media.

  1. Coventry: West Orchards Shopping Centre
  2. Kingston-Upon-Hull: St Stephens Shopping Centre
  3. Barratt House, Lord Street
  4. Liverpool Central Station, Victoria Street Car Park
  5. London: Wandsworth High Street
  6. Manchester: Hotel Football (North and South)
  7. Newcastle: Haymarket, Metrocentre, Gateshead
  8. Plymouth: Drake Circus, Barcode Building
  9. Sheffield: Moor Shopping Centre

The campaign linked to a micro site sharing these additional nominations as well as a regenerative mind map, created to help businesses navigate towards a better future for people and the planet. To view the micro site, click here



Ethar Alali, Founder of Automedi 

Russ Avery Co-Founder of Avery&Brown

Ryan Flaherty, Content Producer of The Better Business Network 

Helena Houghton-Casella, Sustainability Executive of OPEN Media

Lucy Lettice Cohen, Co-Founder of &Sisters

Joy Stevenson, B Corp and ESG Project Manager of MPM Products



Check out our campaign online by searching #BetterBusinessPioneer you can also vist



We also received fantastic news that the campaign has been picked up by such a widely read and respected business title in the North, Prolific North – which hopefully can amplify the campaign even further! Read their article on our #BetterBusinessPioneers campaign launch here