HOW CAN WE USE CAMPAIGNS TO TRULY CREATE POSITIVE IMPACT?

9th May 2024 10.30 – 12.30,  titled “How can we use campaigns to truly create positive impact?”

This is an intimate and invite only Catalyst Conversation.

If you are a tier three or above BBN Member and fancy coming down, or you would just simply love to get involved, please get in contact with our Community Manager James at james@thebetterbusiness.network and we’ll see what we can do!

WHAT’S THE SESSION ABOUT?

The session will discuss a number of things that are important when assessing the positive impact your company can have. 

We will be discussing topics specifically related to the topic of campaigns, activism and policy by purpose driven businesses and organisations. The idea is to gather best practice, so that we can amplify the positive impact of collective action and facilitate greater change together.

We will touch on questions like:

• Why should I run a campaign, take a stance as a brand or look at policy? Am I not just going to alienate people? 
• How can I make sure that any campaigns we run have a genuine impact and aren’t just empty words + marketing campaigns? 
• What makes a successful campaign?
• Can we really have an impact? Is it even possible to influence policy from the outside? 
• Should we focus our attention on policymakers or is it better to try and change hearts and minds?

WHAT ARE CATALYST CONVERSATIONS? 

Similar to a roundtable, catalyst conversations split attendees into groups of 6 people to discuss the topic, the challenges businesses face when trying to build a team for a better world, and the opportunities to have a greater positive impact. This provides a peer learning opportunity as well as final next steps action points from all attendees.

During the session, we take notes and use these to write up insights that are shared amongst our Members and the wider business community, and will ultimately be pulled into an Industry Report and published.

The idea is to leverage the experience and expertise of those in the room and pass on actionable advice that can help others make a greater positive impact, hopefully causing those ripples of change!

WHAT’S THE SCHEDULE?

We’re running this session for 2 hours, between 10.30 and 12.30 (with a coffee break in the middle!). This catalyst conversation is intentionally scheduled on the same day as our Better Business Breakfast Networking session, so attendees can come in and get some coffee, fruit and pastries and make some valuable connections with other like-minded businesses.