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What can we do to challenge Greenwash? | LONDON

Thursday, March 28 @ 10:30 am - 12:30 pm

28th March 2024 10.30 – 12.30,  What can we do to challenge Greenwash? Staying accountable

This is an intimate and invite only Catalyst Conversation.

What’s the session about?

The session will discuss a number of things that are crucially important when assessing the positive impact your company can have. 

We will be discussing topics specifically related to the issue of greenwashing by those in the marketing and advertising industry or in house marketers at brands. This will be done as an industry hush format – a really open, honest and frank discussion about the pervasiveness of greenwashing.

We will touch on questions like:

  • How do I recognise when Greenwashing is happening and stop engaging in it? 
  • How can I identify when clients are genuinely trying to engage and be better or when it’s just a marketing tool?
  • How can I work from within the industry, navigate those difficult conversations with clients or leadership teams and ultimately make sure I am not contributing to Greenwash?

What are catalyst conversations? 

Similar to a roundtable, catalyst conversations split attendees into groups of 6 people to discuss the topic, the challenges businesses face when trying to build a team for a better world, and the opportunities to have a greater positive impact. This provides a peer learning opportunity as well as final next steps action points from all attendees.

What’s the schedule?

We’re running this session for 2 hours, between 10.30 and 12.30 (with a coffee break in the middle!). This catalyst conversation is intentionally scheduled on the same day as our Better Business Breakfast Networking session, so attendees can come in and get some coffee, fruit and pastries and make some valuable connections with other like-minded businesses.

If you are a tier three or above BBN Member and fancy coming down, or you would just simply love to get involved, please get in contact with our Community Manager James at james@thebetterbusiness.network and we’ll see what we can do!


Thursday, March 28
10:30 am - 12:30 pm




X+Why The Orchard, Floor 8,
1 Great Cumberland Place Floor 8,
London, W1H 7AL United Kingdom
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