Loading Events

All Events

  • This event has passed.


Thursday, February 8 @ 10:30 am - 12:30 pm

8th Feb 2024 10.30 – 12.30,  What can we do to challenge Greenwash? Staying accountable

This is an intimate and invite only Catalyst Conversation.

If you are a tier three or above BBN Member and fancy coming down, or you would just simply love to get involved, please get in contact with our Community Manager James at james@thebetterbusiness.network and we’ll see what we can do!

What’s the session about?

The session will discuss a number of things that are crucially important when assessing the positive impact your company can have. 

We will be discussing topics specifically related to the issue of greenwashing in the marketing and advertising industry. This will be done as an industry hush format – a really open, honest and frank discussion about the pervasiveness of greenwashing from industry professionals.

We will touch on questions like:

  • Am I or have I contributed to greenwashing/purpose washing? 
  • How do I recognise when it’s happening and stop engaging in it? 
  • How can I identify when clients are genuinely trying to engage and be better or when it’s just a marketing tool
  • How can I work from within the industry, navigate those difficult conversations with clients and ultimately make sure I am not contributing to Greenwash?


What are catalyst conversations? 

Similar to a roundtable, catalyst conversations split attendees into groups of 6 people to discuss the topic, the challenges businesses face when trying to build a team for a better world, and the opportunities to have a greater positive impact. This provides a peer learning opportunity as well as final next steps action points from all attendees.

What’s the schedule?

We’re running this session for 2 hours, between 10.30 and 12.30 (with a coffee break in the middle!). This catalyst conversation is intentionally scheduled on the same day as our Better Business Breakfast Networking session, so attendees can come in and get some coffee, fruit and pastries and make some valuable connections with other like-minded businesses.


Thursday, February 8
10:30 am - 12:30 pm




X+Why Manchester
100 Embankment, Cathedral Approach,
Manchester, Greater Manchester M3 7FA United Kingdom
+ Google Map
View Venue Website