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(M) Online Roundtable: Is it time to rebrand ADHD?

Thursday, May 16 @ 6:00 pm - 7:30 pm

This is a Member Event and is not being ran by the Better Business Network themselves. 

ADHD is often misunderstood, stigmatised, and misrepresented. And the name – ‘Attention Deficit Hyperactivity Disorder’ – really doesn’t help matters.

As more and more people are getting an ADHD diagnosis in later life as a result of increased awareness and changes in the way professionals assess for ADHD – particularly in women and people of colour – it prompts the question, is it time to rebrand ADHD?

In this roundtable, we’re joined by Kay Lock Kolp, wellbeing and high-performance coach, artist, podcaster and author to explore:

👉 Is seeing ADHD as a ‘deficit’ helpful for anyone?
👉 Do we really have a ‘deficit’ in attention, or do we sometimes have an overabundance of attention – we just struggle to control and focus where it goes?
👉 Is ‘hyperactivity’ an accurate way to describe the emotional and energetic experience of ADHD?
👉 Do those of us with ADHD feel like we’re being pathologised by the word ‘disorder’?

And, we want YOU to join the discussion too – whether you’re a neurodivergent business owner, advocate, or professional who has ADHD or works with those who do.

Together, let’s explore the challenges and strengths which come with ADHD and discuss how this neurotype might be rebranded in order to reduce stigma, increase understanding and highlight its unique characteristics and contributions to the business world more accurately!

🗓 DATE: Thursday 16th May 2024
⏰ TIME: 18:00 BST
📍PLACE: Online, via Zoom
💰 Cost: £5 to drop in or FREE for Joyfully Different Community Members

If you can’t attend live, fear not! A recording of the event will be made available to everyone who registers as well as our community members.


Thursday, May 16
6:00 pm - 7:30 pm
Event Category:
Register Here:


Alice Reeves
Mark Blake