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Sustainability as a Sales Tool Workshop

Thursday, February 29 @ 9:30 am - 12:30 pm

Virtual Event Virtual Event



Business owners who want to make a positive impact with their business and want support in creating a clear guide and framework to do so, and communicate that authentically with their Customers or Clients. Those that are interested in learning more about what the Sustainable Development Goals are and how they can use them to create a sustainability strategy and communicate with their Customers. 


The rising economic impact of both millennials and Generation Z mean that in 2020 it reached a tipping point. In 2020 millennials made up 40 percent of all consumers, and 40 percent of this demographic (according to a survey by Deloitte) believe that the goal of business shouldn’t be a healthy bottom line, but contributing to society.

92% of consumers around the world want to be more sustainable, with 70% willing to pay more for products and services if they protect the environment, therefore showing that it’s not just good for the planet, it’s good for your bottom line as well.

In this workshop you will learn more about how installing sustainable practices like the United Nations Sustainable Development Goals in your business is not just good for the planet, but in attracting and retaining your customers.

The United Nations Sustainable development goals help businesses align their strategy to help solve the global challenges that we all face. There are 17 SDGs and 169 targets in total. While they are all important and interrelated, some are more relevant to different Industries and Sectors. 

Plenty of research, tools and resources are provided so that by the end of the workshop you will have some clear actionable strategies that you can implement in your own business to grow in 2024.

This workshop is run alongside betternotstop, which is certified in 1st Class GRI Standards reporting and reports to the UN Global Compact.

In this interactive workshop we cover:

  • Learn what challenges business is facing
  • Understand how business is changing
  • Learn about the United Nations Sustainable Development Goals 
  • Learn about other Sustainable Initiatives your business can get involved with
  • Learn about Mindful Consumers and what that means for your business
  • Meet and network with other business owners who share your values
  • How to choose social and environmental goals
  • Tools and Resources to help you succeed

Additional 30 mins networking time is included after the workshop for anyone wanting to connect with other attendees.


Thursday, February 29
9:30 am - 12:30 pm
Register Here: