Taking a Stand | Ngunan Adamu, Luke Broster, Kyle Soo | BBS23

Now, more than ever, consumers expect the brands they buy from to stand for something.

Yet, at the same time, audiences are increasingly savvy about greenwashing and other fluffy distractions.

So how do brands decide where to make their stand? And should they?

How do you start carving out an activist streak?

Check out what Kyle Soo (B Lab UK), Luke Broster (Patagonia) and Ngunan Adamu (Moderator) had to say on the ‘Taking a stand’ panel from the Better Business Summit 2023

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The Better Business Summit is the annual flagship conference by the Better Business Network and betternotstop taking place Wednesday 17th – Friday 19th January 2024. Hundreds of purpose-driven individuals, change-makers, and innovators came to our sold out conference in 2023, so this year we have grown in capacity for a three day event that inspires businesses to take action. Be quick and Buy your two-day tickets now for The Better Business Summit 2024 with three easy interest free instalments thanks to PayPal. This is one of the most important opportunities in the North to independently bring businesses together to discuss how to create a better future for people and the planet. #BBS24