The Better Business Network and its sister company betternotstop have long been actively campaigning in support of the United Nations Sustainable Development Goals.

This is why we have partnered with Support The Goals; to encourage other businesses to also get involved. We too believe in the importance of the Sustainable Development Goals and their importance in combating the climate crisis as well as social and economic injustices.


Support The Goals is an initiative to rate and recognise the businesses that support the UN Sustainable Development Goals (SDGs), also known as the Global Goals. The organisation runs as both an accreditation service for businesses who wish to demonstrate their commitment to the SDGs as well as education service.

Support The Goals works to raise awareness of the SDGs in the business community. They also promote a structured approach to planning, target setting, and reporting in respect of the goals for businesses.

The key aims of Support The Goals are to:

  • Raise awareness of the United Nations Sustainable Development Goals (SDGs) in the business community.
  • Promote a structured approach to planning, target setting, and reporting in respect of the goals.
  • Give young people work experience in corporate sustainability, so they understand how business can contribute to a better world.

Support The Goals are working to achieve these aims by building positive publicity, encouraging gentle competition and promoting the scaling of activities across supply chains.

Their work is an important step towards achieving the goals set out by the UN SDGs and as a business actively working towards the same goals, we support the work they are doing to further awareness of the need for other businesses to similarly work towards these goals.


The UN SDGs are a blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including poverty, inequality, climate change, environmental degradation, peace and justice.

The 17 goals were agreed upon in 2015 by 193 world leaders. The Goals are as follows:

  1. No Poverty

Goal: To poverty in all its forms, everywhere.

  1. Zero Hunger

Goal: to end hunger, achieve food security and improved nutrition and promote sustainable agriculture.

  1. Good Health and Well-being

Goal: to ensure healthy lives and promote well-being for all at all ages.

  1. Quality Education

Goal: to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

  1. Gender Equality

Goal: to achieve gender equality and empower all women and girls.

  1. Clean Water and Sanitation

Goal: to ensure availability and sustainable management of water and sanitation for all.

  1. Affordable and Clean Energy

Goal: to ensure access to affordable, reliable, sustainable and modern energy for all.

  1. Decent Work and Economic Growth

Goal: to promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.

  1. Industry, Innovation and Infrastructure

Goal: to build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation.

  1. Reducing Inequality

Goal: to reduce inequality both within and among countries.

  1. Sustainable Cities and Communities

Goal: to make cities and human settlements inclusive, safe, resilient and sustainable.

  1. Responsible Consumption and Production

Goal: to ensure sustainable consumption and production patterns.

  1. Climate Action

Goal: to take urgent action to combat climate change and its impacts.

  1. Life Below Water

Goal: to conserve and sustainably use the oceans, seas and marine resources for sustainable development.

  1. Life On Land

Goal: to protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss.

  1. Peace, Justice, and Strong Institutions

Goal: to promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels.

  1. Partnerships for the Goals

Goal: to strengthen the means of implementation and revitalise the global partnership for sustainable development.


Joining Support The Goals can help your business to demonstrate how you support the world’s most important action plan. Businesses that sign up to Support The Goals receive the ratings, certificate, advice and recommendations that help you to show how you share your customers’ values and make the world a better place.

Membership is free, with low-cost options to use the platform to communicate your credentials and educate your suppliers. Further information on the different tiers to Membership with Support The Goals as well as information on how to sign up to Support The Goals can be found here.

If you would like to learn more about the organisations that The Better Business Network supports, as well as a variety of news and events regarding sustainability, then please sign up to our newsletter or connect with us on LinkedIn.